That is a huge’HUGE’ since it’s been noted that while the technological business is absolutely booming because it is consistently creating new software and features, the event industry is fighting to keep up with this pace, and the sole tech-y stuff organizers are really comfortable with comprises Facebook, Twitter, and YouTube.
Here are five digital marketings trends effectively enhance their marketing strategies:
Because of the fact that 60 percent of online traffic is because of mobile devices, Google shifted its algorithm to prefer mobile-friendly sites. This suggests that if you’re unaware of this alteration, you may lose your odds of coming up on the first page of Google’s results. Do not fret, though, because if you avoid the following variables, you will still be competing for the trophy:
Tiny buttons and links
Text that is difficult to read and decode
The requirement of Horizontal Scrolling
“Google Webmaster” includes a tool called”Mobile-Friendly Test” and it’ll tell you precisely how mobile-friendly your site is.
2. New News Feed Algorithm
Let us begin with a fun fact – if you state that name five times, it starts sounding funny.
And now you have a huge smile on your face, I will inform you about Facebook’s News Feed Algorithm upgrade, which is less of something fresh and more of going back to the start. Facebook has (again) started prioritizing articles of relatives and friends over those of enjoyed pages, which means you may be required to really pay a nice sum in case you don’t want your posts to be lost amongst relationship status updates and holiday diaries.
3. Re-tweet Comment
Of course, you already know what I am talking about when you hear the term tweet’! tweet credit all in 140 characters. Not happening, Twitter, not occurring. So, Twitter eventually made it happen when it introduced the”re-tweet with remark” option where you are able to quote a person’s tweet and add 116 characters into the same. This enables you to keep a track of how efficiently your advertising is working, and interact with your followers better.
4. See where you are going
Since Apple is definitely on your way! Stupid pun, but an essential trend which you can use to your advantage is the launching of the Apple Watch. If we’re to trust data, around 50 million people will use the Watch by 2016. Thus, if you do not wish to remain behind the time (yay for the pun, again), you may also develop innovative ways to integrate the use of Apple Watch on your events so you come off as a tech-savvy event presenter and impress all your supporters.
5. LinkedIn’s Pulse
For those who think it’s quite tricky to drive visitors to your site through LinkedIn, here is an intelligent solution – bring your site to LinkedIn. With Pulse, you can blog directly on LinkedIn and the posts will be categorized to provide users with feeds that will be applicable to their markets. At exactly the exact same time, an individual must be sure that the articles on Pulse ought to have the professional edge that lies in LinkedIn’s inherent character.
While these might be the few trends which may prove to be of utmost value to event organizers for event advertising, it can always do good if you maintain a persistent eye on anything is new in the technology market since these businesses walk hand-in-hand to provide users with the best products and services.